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Work Smarter, Not Harder

  • November 9, 2022
  • Written by Community Futures Meridian

So many tasks to take care of, so little time!
Does this refrain seem all-too familiar? Your schedule is full, but you don’t feel like you’re getting
enough done in a day? If you’re a busy business owner who feels the pinch of a packed schedule, you’re
not alone. A recent report by Statistics Canada showed that self-employed individuals “. . . were nearly
five times more likely than employees to have worked long hours in 2021.” 1 And those long hours
equaled more than 49 hours of work per week!
So how do you stop the overwhelm? There are tons of ideas out there, and here are three of the best to
help you work smarter, not harder in your business.
1. Re-discover your passion for your business.
What makes you excited about your business? Where you do wish you could spend more of your time (if
not for those other tasks that keep piling up and getting in the way)? A great strategy to work smarter
at your business is to focus at least some of your time on the things you love, and the activities you are
great at doing! Are you the big thinker who loves to strategize, the creative marketer who can connect
with customers or the financial whiz that loves to analyze those figures? Identify the areas where you
shine, and add more time to that bucket. You’ll be amazed at how much this strategy will benefit your
business, your productivity and your quality of life.
2. Find your Pinch-Points.
If you’re spending more time on your passions, that means you’ll need to delegate tasks to other trusted
employees or contractors. List the areas of your business that you find yourself avoiding,
procrastinating, or need reminders and prodding to complete. That’s a good indicator that you aren’t
the biggest fan of these types of tasks. You’ll need to identify a short-list of qualified, dependable
people who could help you take care of these important activities. Whether an employee or a new
professional contract needs to be integrated into operations, you’ll increase productivity in that area
because someone else will focus on completing those important tasks. A key to this strategy is to
include follow-up reporting into this process, to ensure the tasks are getting done even if you’re not the
one doing them!
3. Incorporate some technology into your business.
It’s a great time to be a business owner, if you’re looking to enhance your company’s digital presence in
Canada! Why, you ask? Because businesses employing 1-499 employees or companies that generated
more than $30,000 in revenue last year can apply for the Canada Digital Adoption Program. There are
two program streams, and the most popular ‘Grow Your Business Online’, offers up to $2,400 in
supports to enable entrepreneurs to advance their digital footprint. Plus, an E-Commerce Advisor is
matched with successful applicants, to build and activate a customized digital strategy for their business.
A win-win! Use technology to reduce the administration of processing transactions, creating social
media content, managing your website, and more!
By looking at your business plan, revisiting your passion and incorporating a bit of technology into your
operations, you can find ways to work smarter, not harder. Reduce your task list, relieve the pressure
on your schedule and just maybe carve out additional personal time to enhance your overall quality of

1 Statistics Canada. (2022). Quality of Employment in Canada Long working hours, 1976 to 2021.

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