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Entrepreneur Assessment Quiz

Events & Training

Destination Creation - Pilot

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Business and community are interdependent and rely on each other to be successful and sustainable. This program is aimed at creating “destination businesses” and by extension, assisting communities to increase their destination attraction quotient.

The Schallert Group’s Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better- capitalized competitors seemingly have the advantage. When independent  business owners apply the destination strategy to their businesses, they naturally attract more local consumers along with customers from outside  the traditional marketplace.

Online delivery is offered weekly and scheduled over an eight week period with each session comprised of 2 to 2.5 hour sessions.

This is an 8-chapter class, with a recently added section on business tactics related to the Covid-19 crisis. Each chapter covers the following topics:

Chapter 1: Introduction to Becoming a Destination Business 

Chapter 2: Foundation of a Destination Business

Chapter 3: Leadership Responsibility

Chapter 4: Targeting Your Most Profitable Customers

Chapter 5: Capturing Consumer Media Attention 

Chapter 6: Creating Ultra Services & Customer-Focus  Chapter

Chapter 7: Marketing the Destination Business  Chapter

Chapter 8: Collective Marketing

Chapter 9: Covid-19 Business Survival Tips

Each Chapter includes a pre-recorded webinar featuring internationally recognized business expert John Schallert, followed by worksheets  and discussion that ties the material back to each business, and community. This allows participants to finish a chapter and immediately put into practice the concepts  discussed in the class.

Additionally, in each Chapter, selected interviews with world- class business experts and authors are included. Nine extra interviews have been selected to give supplemental information that dovetails with each  Destination step.

Valued at almost $500, participants can take advantage of our Pilot Project rate of only $50 for a limited time. 

New Cohort Begins January 26, 2022

Virtual Meetings on Wednesdays @ 9 - 11 AM MST   

                                                         10 - 12 AM CST

Event Properties

Event Date January 26, 2022
Event End Date March 16, 2022
Registration Starts January 05, 2022
Capacity 15
Available place 0
Cut off date January 19, 2022 - 4:00 pm
Individual Price $50.00
Sorry, the event is now full and we could not accept more registration
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